Marketing Campaign Operations Strategist

Marketing Campaign Operations Strategist

Location

Remote

Department

Marketing

Reports to

Senior Manager, Marketing GTM

Why Join Omnicell?

At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio. You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact.

What You’ll Do

Drive Campaign Execution Excellence

As a Marketing Campaign Operations Strategist, you will serve as the operational engine behind Omnicell’s multi-channel marketing programs by:

• Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
• Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
• Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
• Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
• Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
• Coordinating end-of-life (EOL) and product sunset communications, including audience segment