Sr. Growth Marketing Specialist / Manager (Paid Media & SEO)

This is a new role. We're hiring for a hands-on Sr. Growth Marketing Specialist / Manager in our New Jersey office who can step into any account and take it end to end: define the growth plan, build and optimize paid media, run the SEO program, fix the tracking, build the Looker Studio dashboard, and tell the client and Leadership what is working, what is failing, and what happens next. The Candidate is accountable for the quality and performance of the work itself.

The Candidate will work principally with other departments rather than a team of their own: Design UX in New Jersey, and BMG's performance media, SEO, and analytics teams in various offices in the world. The Candidate will also use Adeqo, BMG's proprietary performance intelligence and campaign governance platform, and its AI Agents alongside direct platform analysis.

2. Key Responsibilities

2.1 Growth Marketing

• Own the full-funnel growth plan for each assigned account: acquisition channel mix, landing page and conversion path, lead capture and qualification, lifecycle and retention.
• Set the KPI framework per account with the client and Leadership, tied to the client's business outcome (revenue, qualified leads, store visits, applications), not to channel metrics alone.
• Run a documented test program on every account: hypothesis, change, result, decision. Retire what does not work.
• Own landing page and conversion rate performance. Brief design and development with the specific change, the metric it is meant to move, and the deadline.
• Own lifecycle and lead-nurture programs in HubSpot or the client's marketing automation platform, including segmentation, workflows, and attribution back to source.

2.2 Paid Media and Optimization

• Own the day-to-day quality of paid media across Google, Microsoft, Meta, LinkedIn, and programmatic for US accounts.
• Review each account across campaign structure, bidding, budgets, pacing, audiences, search terms, placements, creative,