Sr CRM Email Marketing Specialist

PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III in our Marketing Department!

JOB SUMMARY

PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III, primarily working on B2C consumer facing digital applications. The CRM Email Marketing Specialist III will be responsible for the day-to-day execution of B2C marketing campaigns using Salesforce Marketing Cloud.

This position requires Salesforce Marketing Cloud experience primarily focused on communications of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.

ESSENTIAL DUTIES AND RESPONSIBILITIES

* Expertise in Salesforce Marketing Cloud to support B2C business

* Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business

* Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives

* Collaborate with cross-functional teams to coordinate featured assets and content

* Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)

* Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects

* Support digital acquisition and d