Spring & Summer 2027 Intern - Marketing

The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support.

What You'll Do – based on the assigned team

Marketing Operations

• Maintain data integrity in Salesforce and Marketo
• Perform in-depth analysis measuring marketing campaign effectiveness
• Work closely with Product Marketing to build audience segmentations
• Contribute to lifecycle and automation functions of marketing
• Assist with lead acquisition
• Utilize spreadsheet software to run matching and lookup functions to normalize accounts
• Help maintain marketing reports and documentation
• Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction)
• Create and implement actionable plans and recommendations for improving website visitor experience
• Conduct a website content audit, including brand voice, SEO optimization, and governance
• Work in A/B and multivariate testing methodology
• Develop, launch, and measure the success of web content for integrated marketing campaigns

Marketing Pro Groups

• Research, plan, and execute venue selection, collateral, and workshop/event logistics
• Assist with managing vendor relationships and supporting program operations within budget guidelines
• Execute marketing activities to promote Pro Group initiatives and workshops
• Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)
• Support the development of the annual member feedback survey and analyze results to provide insights

Event Marketing

* Build and maintain event registration pages

Support project management in Monday.com to track event deliverables * Assist with event preparation decks and attendee commu