Spring 2027 Intern - Marketing (MBA)

The Product Marketing – MBA Intern will collaborate with the Product Marketing team to define product market positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is crucial for developing and executing marketing initiatives for Workiva's products.

What You'll Do

• Compile analyses and build financial models on customer trends and historical data to support product decision-making
• Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects
• Conduct performance analysis of existing products, including pricing, adoption, and usage trends
• Contribute to quarterly planning by helping define forward-looking product strategies
• Quantify and size markets, identifying competitors, key players, and market trends
• Design creative analytics and visualizations to provide deeper performance insights for senior management
• Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement
• Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment
• Identify gaps in GTM deliverables or needs and propose practical solutions
• Support the creation and refinement of marketing collateral through research and content curation
• Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams

What You'll Need

Minimum Qualifications

• Undergraduate degree in Business or a related field of study
• Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program
• Minimum of 2 years work experience in strategic marketing

Preferred Qualifications

• Possess proven leadership skills and the ability to influence and inspire your teams
• Exhibit a self-starter mindset to execute in a fast-paced e