Social Media Marketing Specialist

The Role

You'll lead our short-form video content on Instagram Reels and TikTok — introducing Korean dishes and our new product launches to a broad audience, and building content that drives not just views but actual orders

Responsibilities

• Plan, shoot, and edit Instagram Reels and TikTok videos featuring our dishes, kitchen, and new products (2–4 videos per week to start)
• Introduce Korean food and food culture in a way that feels authentic and approachable
• Write captions, select sounds and trends, and manage the posting schedule for both platforms
• Track performance — views, saves, follower growth, link clicks, and order conversions — and adjust content strategy based on results
• Engage with comments and the community to build a loyal audience
• Work directly with the owner on brand voice, campaigns, and product promotions

Qualifications

• An active Instagram or TikTok presence you can share with us — a personal account, a food page, or accounts managed for a brand all qualify. Please include links with your application.
• Experience filming and editing vertical video (CapCut, InShot, or similar)
• Genuine interest in Korean food and culture — Korean background or language skills are not required
• Understanding of what makes short-form content perform, and a focus on content that converts viewers into customers
• Comfort being on camera or directing others on camera
• Reliable transportation to our Westwood for shoot days (typically 1–2 days/week)

Preferred

• Experience with food, restaurant, or CPG content
• Familiarity with K-food or the LA Korean food scene
• Experience with TikTok Shop, link-in-bio tools, or conversion tracking
• Korean language skills
• Basic product and menu photography

Pay: $25.82 - $31.10 per hour

Work Location: Hybrid remote in Los Angeles, CA 90024