Social Media Manager

Overview

Join our dynamic team as a Social Media Manager and lead the charge in shaping our brand’s digital presence! This energetic role is perfect for a creative, data-driven professional passionate about engaging audiences across multiple platforms. You will craft compelling content, analyze digital marketing performance, and develop innovative strategies to elevate our social media footprint. Your expertise will drive brand awareness, foster community engagement, and support overall marketing goals through vibrant storytelling and strategic campaign execution.

Duties

• Develop and implement comprehensive social media strategies aligned with brand objectives to maximize reach and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create captivating content including posts, graphics, videos, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure high-quality visual storytelling.
• Manage daily social media activities using applications like Hootsuite and Buffer to schedule posts, monitor interactions, and maintain consistent brand voice.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and marketing tactics.
• Utilize analytics tools such as Google Analytics and web analytics platforms to monitor campaign performance, measure ROI, and optimize future strategies based on data-driven insights.
• Engage with followers through social media communication channels to build relationships, handle inquiries professionally, and foster a vibrant online community.
• Coordinate with public relations teams to align messaging during campaigns or crisis situations while managing media editing tools for content refinement.

Experience

* Proven experience in social media management within a digital marketing environment, demonstrating success in growing audiences and engagement metrics