Social Media Manager

Job Overview

We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement across multiple social media platforms. In this energetic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence. Your passion for digital marketing and expertise in social media management will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and connect with audiences worldwide.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms such as Facebook, Instagram, Twitter, and TikTok.
• Capture and create engaging, high-quality content including text, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance visual storytelling.
• Manage daily social media activities via Ads Manager to schedule posts, monitor engagement, and respond promptly to audience interactions.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine content marketing strategies.
• Implement SEO best practices and keyword research techniques to optimize content visibility and improve organic reach on social media channels.
• Monitor digital marketing performance through analytics tools such as Google Analytics and web analytics platforms; generate reports on media performance metrics including reach, engagement, conversions, and ROI.
• Perform media editing tasks like video editing and photography to produce captivating multimedia content that resonates with target audiences.
• Create and manage Ads through paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement while tr