Social Media Manager

Job Summary

We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence. Your energetic approach will inspire audiences, foster community relationships, and drive brand growth through creative social media marketing initiatives. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact in the digital marketing landscape.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts utilizing media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools like Hootsuite and Buffer to ensure timely posting and optimal audience engagement.
• Monitor social media analytics and marketing online analytics to assess campaign performance; adjust strategies based on data insights from Google Analytics and social listening tools.
• Implement social media advertising campaigns on platforms such as Facebook Advertising to increase reach and conversions while managing budgets effectively.
• Engage with followers through social media communication, relationship management, and community building to foster a loyal online audience.
• Conduct keyword research for content optimization and SEO purposes; oversee media performance analytics to improve overall digital marketing performance monitoring.
• Collaborate with cross-functional teams including public relations, branding, e-commerce, and content creation to ensure cohesive messaging and brand consistency.

Experience