Jerry.AI
Social Media Manager, Reddit
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Job Description
Why we exist
More than 80% of Americans own a car and see it as a fundamental necessity, yet the experience of owning one is stuck in the 90s. Every part of the user journey (shopping for a car, insurance, repairs, etc.) is complicated, fragmented, and time-consuming, and the costs are staggering. At Jerry, we are building the first app to manage it all and make car ownership simple, transparent, and affordable.
Why we need you
Car owners don't turn to press releases or corporate ads when their engine light comes on or their insurance rate hikes—they turn to Reddit. Subreddits like r/personalfinance, r/idiotsincars, r/mechanicadvice, and r/whatcarshouldibuy are ground zero for real, unfiltered advice about car ownership.
We aren't looking to spam threads with marketing pitch decks. We need a dedicated Reddit Social Media Manager who understands sub-culture, respects community guidelines, and knows how to build genuine authority. You will lead Jerry’s presence across Reddit, turning complex auto financial topics into high-value, upvote-worthy engagement.
What you'll own
- Reddit Operations & Strategy: Own Jerry’s official presence across Reddit, including brand-owned subreddits and organic engagement in broader automotive, financial, and consumer communities.
- Community Playbook: Establish Jerry’s Reddit voice—knowing precisely when to offer technical advice, when to drop a well-timed meme, and when to lurk without interrupting the discussion.
- Content Creation: Craft high-effort, informative text posts, deep-dive guides, and visual breakdowns on car ownership, insurance savings, and maintenance tactics tailored to specific subreddit cultures.
- Reputation & Crisis Management: Act as the first line of defense in threads discussing Jerry, turning frustrated posts into trust-building service moments through transparent, helpful responses.
- Analytics & Insight: Track key metrics including Karma growth, thread senti
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