Social Media Manager

Job Summary

We are seeking a dynamic and innovative Social Media Manager to lead our brand’s online presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate brand awareness and engagement. Your expertise in social media marketing, content creation, and digital analytics will drive impactful online interactions and foster meaningful relationships with our audience. This paid position offers an exciting opportunity to shape our digital voice and contribute to our growth in a fast-paced, creative environment.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals and target audiences across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including posts, graphics, videos, and multimedia that resonate with diverse audiences using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
• Manage daily social media operations using scheduling tools such as Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity for continuous improvement.
• Analyze social media performance using analytics tools like Google Analytics and platform-specific insights to measure engagement, reach, conversions, and ROI; adjust strategies accordingly.
• Collaborate with marketing teams to integrate social media campaigns with broader marketing initiatives including SEO, branding, public relations, and advertising efforts like Facebook Advertising.
• Engage actively with followers by responding to comments, messages, and inquiries to foster community growth and strengthen relationship management.
• Conduct keyword research to optimize content for search visibility and enhance overall digital marketing performance monitoring.
• Stay upd