Social Media Manager

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world's largest, rare disease data sets. For more information, please visit www.genedx.com.

Summary

GeneDx seeks a dynamic, strategic, and socially savvy content producer to strategize, manage, and measure our organic social media presence. In addition to owning the strategy and execution of GeneDx social media, the Social Media Manager & Content Producer will create content and engage directly with our social audiences.

The successful candidate has a strategic mindset, deep knowledge of social tools, strong writing and editing skills, and hands-on experience in graphic design for social media. Fundamental to this role is the ability to craft compelling, scroll-stopping, impact-driving social content for Facebook, Instagram, X, LinkedIn, and YouTube.

Job Responsibilities

Social strategy and competitive analysis – 20%

• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors.
• Set and report on monthly and quarterly social media goals aligned to the company's social media strategy, while improving internal processes to increase efficiency.
• Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team.
• Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation.

**Social media content creation, publishing