Senior Social Media Manager

What the Role Is

This role sits on the team that owns Babylist's day-to-day social presence, focused on social video: the content that carries the brand on TikTok and everywhere else short-form video lives. We're already the largest baby brand on TikTok at 1.4M followers, and the mandate now is to deepen engagement, not just grow reach. You'll report to the Director, Social & Creator Marketing, who sets the overall social strategy. Your job is to make the content that brings it to life. This is a hands-on production role, not a strategy-only one. You'll storyboard, shoot, and edit in our SoHo showroom and work directly with creator and influencer partners. There are no direct reports.

This role is remote, with regular on-site expectations at our SoHo showroom to do that production work. You'll need to live within a commutable distance of NYC so you can get there easily and on short notice.

Who You Are

• A true TikTok native. You know how organic content thrives and how to work with creators and trends in real time. You know which trends to jump on and, just as importantly, which to skip, so everything stays aligned with the brand's voice and keeps our audience's trust.
• A hands-on creator of platform-native short-form video. You've storyboarded, filmed, edited, and posted it yourself, and you want to keep doing that every day. This is the core of the job.
• You've made social video for a consumer-facing brand with a real audience. 500k+ followers, where the work had to hold up against a brand voice and a quality bar, not just get posted.
• Fluent on Instagram and Facebook alongside TikTok. You understand how video travels differently on each and how to cut for it.
• Sharp creative judgment and trend fluency. You connect what's happening in culture to what actually makes sense for the brand.
• Comfortable reading your own numbers. You look at what performed, form a point of view about why, and bring