Social Media Manager

Social Media Manager

Job Description | Care Lync

Department

Corporate - MarketingBrand

Reports To

Confirm single accountable manager - recommend COO

Position Type

Full-Time, Exempt

Location

Remote (U.S.-based), with required travel

Brands Supported

Care Lync (all markets and programs) · Founder presence (CEOCOO) · No Brakes Charters

Effective Date

Insert

Position Objective

Care Lync has no organized social media presence today. This role builds one.

The Social Media Manager owns the daily execution of Care Lync's social and content presence across every market and program - including new markets as they open - and extends that work to two adjacent brands: the executive presence of our CEO and COO, and No Brakes Charters, a sportfishing charter business.

This role does not set company strategy in isolation. Target audiences, positioning, and the story we want to tell are defined together with Executive Leadership. This role converts that direction into an operating system: a calendar, a content pipeline, a publishing rhythm, an engagement practice, and reporting that ties activity to outcomes.

Audiences

• Individuals, families, and self-advocates. Awareness of who Care Lync is and what we do well - supporting family confidence and retention and building the recognition that leads people to ask for us by name.
• Prospective employees. Case managers, supervisors, and leaders. Recruiting is critical and we have an incredible team doing it. The Social Media Manager will support their efforts by showing what working here is like - credibly, not promotionally.
• Referral sources and partners. County administrative entities, state agencies and boards, discharge planners, schools, provider partners, and advocacy organizations.
• Executive presence and corporate exposure. The founders' story - how Care Lync was built, the decisions behind its trajectory, and the operating philoso