Marketing & Merchant Engagement Mgr.

COME WORK WITH US

BE OUR MARKETING & MERCHANT ENGAGEMENT MANAGER

ABOUT THE POSITION

The Marketing & Merchant Engagement Manager advances Downtown Inc.'s mission by leading marketing, communications, promotions, and merchant engagement efforts that strengthen Downtown York's business community and enhance the district's vitality, visibility, and economic success.

Serving as the primary liaison to downtown businesses, this position promotes Downtown York as a destination, supports business retention and attraction initiatives, connects merchants with organizational and community resources, and encourages collaboration among businesses and stakeholders.

Working collaboratively across Downtown Inc. and the York County Economic Alliance, this role develops strategic marketing campaigns, manages digital communications, supports events and grant programs, and ensures consistent messaging across the organization's four pillars: economic development, promotions, placemaking, and public safety.

The ideal candidate is a creative, organized, relationship-focused professional who thrives in a fast-paced environment, manages multiple priorities effectively, and is passionate about building a vibrant downtown community.

DUTIES

Marketing & Communications

• Develop and execute strategic marketing and communications across digital, print, media, and public relations channels.
• Manage Downtown Inc.'s website, social media, email marketing, blogs, publications, and other content to promote downtown businesses, programs, events, and initiatives.
• Create compelling stories, business spotlights, visitor content, press releases, and promotional materials that increase awareness and engagement.
• Collaborate with internal teams to develop creative assets including photography, video/reels, graphic design, and publications.
• Support sponsorship recognition, fundraising campaigns, grants, and organizational communications while maintaining consistent