Social Media Manager and Content Creator - Motorcycle Industry

TST Industries is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our social media presence, take control of our social communications efforts, and create exciting content that aligns with our goals. This role is responsible for creating, scheduling, and posting content as well as driving engagement and outreach on every active platform. This role blends creativity, data analytics, content creation, and community management to elevate brand awareness and foster customer loyalty. The ideal candidate should be passionate about social media and motorcycles, with a keen understanding of current trends and best practices.

About TST Industries

We are a dynamic company committed to innovation and growth, providing top-quality products and services to our customers. Our team values creativity, collaboration, and a forward-thinking approach to business. Since 2007, TST Industries has been on a mission to enhance the experience of sportbike enthusiasts with their machines through aftermarket accessories. Founded by street riders and track fanatics, we use our passion to develop our own line of products that redefine the standard for quality, design, and value.

Key Responsibilities

• Assist in developing and executing a comprehensive social media strategy.
• Conceptualize, shoot, and edit content for all active social media platforms.
• Manage a library of digital assets.
• Monitor, engage, and respond to users in a social way that leads to increased growth.
• Utilize all available tools to maximize platform performance.
• Analyze key metrics and adjust strategies to meet business goals.
• Collaborate with other departments to optimize content creation potential.
• Collaborate with influencers on marketing efforts.
• Stay updated with the latest social media trends, tools, technologies, and best practices.
• Provide regular KPI reports on each ac