Social Media Coordinator (Vertical Dramas)

ABOUT CHANGING LIVES PRODUCTIONS

Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month.

We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real-life challenges and deliver powerful life lessons that resonate with global audiences.

Founded by Dhar Mann, named the “Moral Philosopher of YouTube” by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes’ 2025 Top Creators list – our founding principle is simple but ambitious: We’re not just telling stories. We’re changing lives.

BIG PICTURE

We are seeking a Social Media Coordinator to launch and run the social media presence of Vertical Dramas, our brand-new division of vertical short-form series. These are brand-new YouTube, Facebook, Instagram, and TikTok channels starting from zero, and this is the division's first social media hire - they will own strategy, publishing, community engagement, and audience growth from day one, reporting to the Sr Content & Social Manager.

HOW YOU’LL SPEND YOUR TIME

• Develop and execute social media strategies across YouTube, Instagram, TikTok, Facebook specifically for Vertical Dramas.
• Manage day-to-day publishing, scheduling, optimization, and quality control across social channels.
• Create compelling captions, hooks, titles, community posts, polls, and promotional copy designed to drive engagement.
• Partner with creative teams to develop high-performing thumbnails, short-form clips, graphics, and platform-specific content.
• Monitor social trends, viral formats, memes, sounds, creators, and platform updates to identify opportunities for the brand.
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