Marketing Officer

Marketing Officer

Mission

Our mission is to mobilize resources and act as a catalyst for change to build strong communities, foster civic leadership, and promote philanthropy in the San Francisco Bay Area.

Our Values

Anti-racism • Boldness • Equity • Rooted in Community

Position Summary

The Marketing Officer helps develop and lead the execution of integrated marketing strategies that reach, engage, and cultivate high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, families, and professional advisors who make or influence philanthropic decisions. The role drives assigned donor growth initiatives while supporting key organization-wide marketing and communications priorities as needed.

Key Responsibilities

• Execute and contribute to donor growth marketing strategies that translate fundraising priorities into campaigns designed to increase awareness, qualified engagement, wealth advisor client referrals, and philanthropic revenue contribution
• Develop and execute marketing campaigns across digital and offline channels, including social media, email, events, and donor outreach, to engage donors and wealth advisors and advance overall foundation and Marcom team priorities
• Use audience research, segmentation, data, and sound judgment to help define KPIs and baselines, monitor campaign and channel performance, report outcomes, and translate findings into practical improvements
• Independently develop and coordinate donor- and advisor-facing content, digital and in-person event marketing, advertising, and high-touch outreach that clearly communicate SFF’s value, align with brand standards, and respond to relevant market and audience insights
• In partnership with our Gift Planning team, develop practical knowledge of HNW and UHNW individuals, family offices, wealth managers, financial advisors, tax advisors, estate planning attorneys, and other philanthropic advisors. Apply that knowledge to devel