Social Media Coordinator/ Personal Brand Builder

Personal Brand and Social Media Brand Manager

Rare Blue Moon Marketing

Location: Boca Raton, Florida

Position: Full time

Compensation: $60,000 per year

Rare Blue Moon Marketing is looking for an experienced Personal Brand and Social Media Brand Manager who can strategize, film, edit, publish, and grow powerful personal brands.

This is not simply a social media posting position.

You must understand how short form content, long form content, podcasts, YouTube, Instagram, TikTok, Facebook, LinkedIn, storytelling, positioning, and audience growth all work together.

You must also know how to professionally film and edit content.

Do not apply if you do not truly understand short form and long form personal brand building.

Do not apply if you cannot operate a camera, capture professional audio, set up lighting, direct talent, and edit engaging videos from beginning to end.

Responsibilities

• Build and manage the personal brands of Eric Winegard and select RBM clients
• Create complete monthly content strategies across Instagram, TikTok, YouTube, Facebook, and LinkedIn
• Film podcasts, interviews, educational videos, behind the scenes content, and social media content
• Professionally operate cameras, microphones, lighting, and production equipment
• Edit short form videos, long form YouTube videos, podcasts, and promotional content
• Turn podcasts and long form recordings into compelling short form content
• Develop strong hooks, topics, scripts, titles, captions, thumbnails, and calls to action
• Identify powerful stories, opinions, experiences, and business lessons that can become content
• Direct talent during filming to capture natural, confident, and engaging performances
• Manage content calendars, approvals, publishing, and performance tracking
• Study analytics and adjust content based on retention, engagement, reach, audience growth, and conversions
• Stay current on platform trends without making the brand feel forced or inauthentic
• Organize and maintain raw footage, completed content, brand assets, and production files
• Protect brand consistency across every platform

The Right Candidate

You understand that a personal brand is not built by randomly posting content.

You understand storytelling, positioning, authority, audience psychology, content distribution, and conversion.

You can recognize a strong hook immediately. You understand why people stop scrolling, why they continue watching, and why they decide to follow or take action.

You are equally comfortable behind a camera, inside an editing program, and developing a complete content strategy.

You are organized, creative, confident, proactive, and comfortable working directly with entrepreneurs and executives.

Required Qualifications

• Proven experience building personal brands
• Professional filming and video production experience
• Strong video editing skills using Adobe Premiere Pro, Final Cut Pro, CapCut, or comparable professional software
• Experience setting up cameras, lighting, microphones, and professional audio
• A portfolio showing successful short form and long form content
• Strong understanding of Instagram, TikTok, YouTube, Facebook, and LinkedIn
• Excellent writing, storytelling, and communication skills
• Strong understanding of hooks, retention, pacing, thumbnails, titles, and calls to action
• Ability to manage multiple brands, deadlines, production schedules, and content calendars
• Ability to turn one recording session into weeks of valuable content
• A deep understanding of how personal brand content generates attention, authority, leads, and revenue

What Success Looks Like

You will help build recognizable personal brands that attract the right audiences, create meaningful engagement, strengthen authority, and generate measurable business opportunities.

To Apply

Send your resume, portfolio, and examples of personal brands you have helped build.

Your portfolio must include content you personally filmed and edited.

Please also explain your process for turning one long form video or podcast into a complete short form content strategy.

Applications without relevant filming, editing, and personal brand examples will not be considered.

Pay: $60,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Retirement plan

Work Location: Hybrid remote in Boca Raton, FL 33432