Social Media Coordinator

POSITION

Title

Social Media Coordinator

Department

Marketing & Creative

Contract Type

Independent Contractor

Primary Collaborator

Creative Manager

Location

Remote; Hawai‘i required (any island)

ROLE & RESPONSIBILITIES

The Social Media Coordinator will provide contracted support for Gather’s day-to-day social media presence across applicable platforms.

Working in collaboration with Gather’s Creative Manager, this contractor will help maintain a consistent, engaging, and polished social presence that reflects the Gather brand and voice. The scope includes social publishing, community engagement, content coordination, light asset editing, and performance tracking.

Gather’s social presence continues to grow, creating an opportunity for someone who follows the evolving social landscape, understands how hospitality and lifestyle brands connect with their audiences, and enjoys bringing thoughtful ideas and recommendations to the table.

SCOPE OF SERVICES

• Coordinate and publish social content across Gather’s applicable social media channels.
• Draft captions and identify relevant hashtags consistent with Gather’s established brand voice and messaging.
• Monitor comments, direct messages, mentions, and other social engagement and respond or escalate as appropriate.
• Support ongoing community engagement across Gather’s social platforms.
• Track social performance and identify trends, opportunities, and content that is performing well.
• Collaborate with the Creative Manager on content calendars, campaigns, upcoming priorities, and asset needs.
• Source, organize, resize, and lightly edit photo and video assets for social use.
• Stay informed on relevant platform trends, functionality, and social media best practices.
• Share recommendations and creative ideas that may strengthen Gather’s social presence and audience engagement.
• Maintain organized social media assets and related working materials.
• Provide other social media support mutually agreed upon within the contracted scope of services.

WHAT MAKES YOU A GREAT FIT

• You have demonstrated experience managing or supporting social media for a brand, with hospitality, travel, luxury, real estate, or lifestyle experience considered a plus.
• You are a strong writer with an excellent eye for tone, detail, and brand consistency.
• You understand how brands should communicate differently across social platforms while maintaining a consistent identity.
• You are organized, reliable, and comfortable independently managing agreed-upon deliverables and deadlines.
• You communicate proactively and collaborate well with a small creative team.
• You have a strong understanding of current social media trends and enjoy keeping up with how platforms and audience behaviors evolve.
• You are comfortable using tools such as Meta Business Suite, HubSpot, Canva, and Edits or similar platforms.
• You have basic photo and/or video editing capabilities.
• You are comfortable working remotely and maintaining consistent communication regarding projects, deliverables, and priorities.
• You exercise discretion when working with company, owner, guest, property, and brand information.

CONTRACT TERMS

• Independent Contractor engagement
• Rate: $30/hour
• Anticipated Scope: Up to approximately 15 hours per week, based on business and project needs
• Location: Remote; Hawai‘i or West Coast-based contractors preferred
• Regular coordination with the Creative Manager will be expected to maintain alignment on priorities, deliverables, and upcoming content needs.
• This is an independent contractor engagement and is not a W-2 employment position. The contractor will be responsible for their own applicable taxes, insurance, equipment, and other obligations associated with independent contractor status unless otherwise specified in the applicable Independent Contractor Agreement.

Pay: $30.00 per hour

Expected hours: 15.0 per week

Benefits

* Flexible schedule

People with a criminal record are encouraged to apply

Application Question(s)

* Please provide your Instagram handle or portfolio to be considered for this role.

Location

* Hawaii (Required)

Work Location: Remote