Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and analyze performance metrics to drive engagement and growth. Your expertise will help shape our online voice, foster meaningful relationships with our audience, and ensure our brand remains at the forefront of digital marketing trends. This paid position offers an exciting opportunity to lead creative initiatives and make a tangible impact on our brand’s success.

Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Tik Tok, and others.
• Create engaging, high-quality content tailored to each platform, incorporating graphic design, photography, video editing, and media editing tools to enhance visual storytelling.
• Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting and campaign execution.
• Monitor social media channels through social listening tools and analytics platforms such as Google Analytics and social media analytics to gauge audience engagement and campaign effectiveness.
• Optimize content for SEO by conducting keyword research and applying best practices in digital marketing performance monitoring.
• Execute targeted advertising campaigns on Facebook Advertising and other paid channels to boost reach and conversions.
• Engage with followers through proactive communication, relationship management, and timely responses to comments or inquiries.
• Collaborate with cross-functional teams including public relations, branding, graphic design, and media teams to align messaging and maximize campaign impact.
• Track marketing online analytics and media performance analytics to refine strategies continuously for improved results.

Qualifications

* Proven experience in social medi