Social Media and Marketing Manager

Job Overview

Marketing & Social Media Specialist

Zachmeier MFG – Mandan, ND

Full-Time | $40,000–$60,000 per year, DOE

About Zachmeier MFG

Zachmeier MFG is a growing manufacturing and marine products company based in Mandan, North Dakota. We manufacture aluminum docks and marine products, provide welding and fabrication services, and take on a variety of custom manufacturing and repair projects.

We are looking for a Marketing & Social Media Specialist to take ownership of our marketing efforts and help us continue growing.

This is a hands-on position. You won't be sitting behind a desk all day creating generic posts. You'll be in the shop, at jobsites, around boats and docks, and working directly with our team to create content and generate business.

The Position

The Marketing & Social Media Specialist will be responsible for developing and executing marketing efforts for Zachmeier MFG and our related marine business.

The ideal candidate is creative, self-motivated, comfortable with social media and video, and interested in learning how marketing directly impacts sales and business growth.

Responsibilities

• Manage and grow Facebook, Instagram, TikTok and YouTube accounts
• Develop and maintain a consistent social media content calendar
• Take photos and videos of products, projects, employees, manufacturing and installations
• Create and edit short-form videos, Reels and TikToks
• Develop creative marketing campaigns and promotional materials
• Assist with Facebook/Instagram and Google advertising
• Monitor advertising performance and make adjustments based on results
• Update website content, products and images
• Assist with email marketing and customer communications
• Help generate qualified leads for our sales team
• Track leads and marketing results
• Work with the sales team to improve lead follow-up and conversion
• Assist with trade shows, customer events and promotional activities
• Research new marketing