Brand & Social Media Strategist

Align is a high-producing, multi-state real estate team with an active marketing department and we’re looking for a brand and social leader to own how we show up and turn that presence into recruiting momentum. You’ll set the brand and social strategy and run it hands-on, leaning on an existing support team and vendor roster.

The mission: make Align (and our agents) impossible to ignore - and channel that attention straight into the recruiting funnel.

What You’ll Own

• Evolve the brand. Define and protect Align’s voice, tone, and visual identity across every touchpoint - you’re the final quality check on how we show up.
• Run our social and Brett’s. Own day-to-day social for Align and the owner’s personal brand: strategy, calendar, capture, posting, and engagement, with a clear content point of view and metric goals. Develop and implement comprehensive social media strategies aligned with overall marketing goals to enhance brand visibility and engagement across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Turn social into a recruiting magnet. Showcase agent wins, culture, and results so our brand actively attracts agents - every post is a recruiting touch, connecting social directly to the funnel.
• Report and adjust - always growing. Monitor social listening tools and conduct audience analysis to gather insights on consumer sentiment, trending topics, and competitive positioning. Optimize content for search engines (SEO) and leverage keyword research to increase organic reach while utilizing paid advertising options like Facebook Advertising and Google Analytics for targeted campaigns.
• Direct the content machine. Plan and run agent content shoot days; brief and quality-control the in-network photo and video roster from capture to published post.
• Fuel recruitment. Partner with Growth and the recruitment-funnel on campaign strategy and copywriting; keep recruiting content, landing pages, an