Content + Social Media Manager

Competitive Benefits • Fitness Center Reimbursement • Product Discount

Who We Are

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.

About the Role

• Ideate, script, film, and edit engaging short-form and long-form videos and graphics optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
• Partner with the videographer on quarterly long-form video shoots in Fargo, ND, supporting planning, production, and post-production needs.
• Collaborate with internal subject-matter experts, including Registered Dietitians and Licensed Nutritionists, to develop accurate and engaging wellness content.
• Manage the monthly content calendar, schedule posts, and oversee day-to-day publishing across Meta, TikTok, YouTube, and LinkedIn.
• Source, brief, and direct UGC creators through platforms such as Billo to maintain a consistent pipeline of organic and ad-ready content.
• Lead daily community engagement in partnership with Customer Support to strengthen brand affinity and create a positive customer experience.
• Plan and execute social collaborations, giveaways, and other community-building initiatives.
• Partner with SEO, Paid Social, Influencer, PR, Creative, and other marketing teams to align content with search intent, campaign priorities, and business goals.
• Write platform-native captions and social copy tailored to distinct audiences and channel formats.
• Organize and maintain digital asset libraries, structured folder systems, naming conventions, and handoff processes.
• Monitor channel performance and report on engagement, reach, video views, audience growth, and other key metrics.
• Translate