Social Media and Marketing Manager

Overview

We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. This role offers an exciting opportunity to craft compelling content, analyze marketing performance, and engage with diverse audiences through innovative social media strategies. The ideal candidate will be passionate about digital marketing, possess a keen eye for design, and thrive in a fast-paced environment dedicated to brand growth and community engagement. Join us to drive impactful campaigns that resonate globally and foster meaningful relationships with our audience!

Duties

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and multimedia assets using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing tools.
• Monitor social media channels using management applications like Hootsuite and Buffer to schedule posts, track performance metrics, and optimize content delivery.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity; utilize findings to refine marketing tactics.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific demographics effectively.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and marketing analytics platforms; prepare reports on media performance analytics and campaign ROI.
• Manage public relations initiatives by fostering positive relationships with media outlets, influencers, and community partners; craft press releases and coordinate outreach efforts.
• Oversee branding consistency across all digital channels while ensuring content aligns with o