Brand Content & Social Media Specialist

Why join this team

Develop clear, engaging copy and content across our social media channels and website to drive brand loyalty and engagement. Translate our core differentiators—financial education, secure global banking, and sustainability—into compelling stories.

This position is expected to be hybrid.

NYC Salary Range - $80,070 - $100,080 annually; compensation is commensurate to geographic location What you'll do: * Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors * Write, schedule, and post social media and website content that aligns with established monthly messaging themes. * Understand complex financial topics and simplify them into clear and concise social media posts or website content for a diverse, global audience. * Partner with the creative team and outside vendors to bring high-quality multimedia content to life across social media and website platforms. * Maintain a comprehensive social media calendar to ensure consistent, timely content deployment that meets UNFCU’s regulatory requirements. * Monitor UNFCU social platforms to handle day-to-day community management, respond to follower interactions, escalate sensitive issues and member service requests to the appropriate business lines, and engage with like-minded brands to foster brand loyalty. * Collaborate with the research & analytics team to monitor engagement and growth, using data to identify ways to improve content performance. * Author and publish urgent or informative website alerts to keep our membership informed. * Support the UNFCU Foundation and United in Sustainability (UIS) teams as needed with writing, deploying, and monitoring day-to-day social media and website content. * Support the creative team with general copywriting ticket requests and provide secondary backup