Customer Success and Social Media Representative

Job Summary

We are seeking a creative and analytical Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media marketing, content creation, and digital analytics to effectively manage our online presence across various channels.

Duties

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and analyzing performance metrics.
• Conduct SEO and keyword research to optimize content for search engines and improve visibility.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening techniques.
• Collaborate with the public relations team to ensure cohesive branding across all communications.
• Analyze web analytics using Google Analytics to track the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with influencers and partners to enhance brand visibility in the e-commerce space.
• Engage in graphic design tasks using Adobe Photoshop and Illustrator to create visually appealing content.
• Perform proofreading of all content before publication to ensure quality and adherence to brand guidelines.
• Edit videos for social media platforms to enhance storytelling capabilities.

Requirements

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO techniques, social media marketing strategies, and digital marketing principles.
• Familiarity with tools such as Hoo