Social Media and Marketing Manager

Social Media & Marketing Manager – Cafe 44

Location

Morton Grove, IL Job Type: Part-Time Pay: $15–$30 per hour, depending on experience

About Cafe 44

Cafe 44 is a modern specialty coffee shop focused on serving exceptional coffee, handcrafted drinks, and creating a welcoming atmosphere for our community.

We're looking for a creative, motivated, and hands-on Social Media & Marketing Manager to help grow our brand, strengthen our online presence, and bring fresh ideas to the business.

This role goes beyond posting on social media. We're looking for someone who can create great content, help develop seasonal drink promotions, maintain our website, and find creative ways to bring more customers through our doors.

If you enjoy coffee culture, content creation, photography, and marketing, we'd love to meet you!

Responsibilities

Social Media Management & Content Creation

• Create, film, edit, and publish engaging content for Instagram, TikTok, Facebook, and other social media platforms.
• Capture high-quality photos and videos of drinks, food, customers, events, and behind-the-scenes moments.
• Develop creative content ideas that follow current trends while maintaining Cafe 44's brand identity.
• Plan and maintain a monthly content calendar with consistent posting.
• Write engaging captions, schedule posts, and maintain an active social media presence.
• Respond to comments, direct messages, and engage with our online community.
• Create Instagram Reels, TikToks, stories, and promotional graphics.
• Monitor social media performance and recommend ways to increase engagement, followers, and customer traffic.

Website Management & Menu Photography

• Maintain and make occasional updates to Cafe 44's existing website.
• Update menu items, pricing, photos, seasonal offerings, and promotional information as needed.
• Take professional-quality photos of all menu items to create a complete, visually appealing online menu.
• Ensure new drinks and food items have updated photos and descriptions on the website.
• Keep website information accurate, organized, and consistent with our branding.
• Help improve the website's appearance and overall customer experience.

*Our website is already built and running. This role only requires light editing, updating, and maintenance. No website development or advanced coding experience is necessary.*

Seasonal Drinks & Creative Marketing

• Work with management and baristas to brainstorm and develop new seasonal drinks, flavors, and limited-time specials.
• Help create seasonal menus and promotional campaigns for holidays and special occasions.
• Organize photoshoots and promotional content for new drink launches.
• Develop creative names, descriptions, and marketing materials for featured drinks.
• Identify popular coffee and beverage trends that could work well at Cafe 44.
• Help coordinate seasonal decorations, displays, and promotional materials to match upcoming campaigns.

Brand Growth & Local Marketing

• Develop creative marketing strategies to attract new customers and encourage repeat visits.
• Promote private events, catering opportunities, seasonal specials, and café events.
• Identify opportunities to collaborate with local businesses, influencers, and content creators.
• Help increase Cafe 44's visibility within Morton Grove and surrounding communities.
• Assist with maintaining our Google Business Profile, including updated photos, information, and promotions.
• Create promotional flyers, digital graphics, menu boards, and other marketing materials.
• Help promote customer loyalty programs, special offers, and new café initiatives.
• Collaborate with management on marketing campaigns and advertising opportunities.
• Track campaign results and suggest improvements based on customer engagement and business performance.

Qualifications

• Previous experience managing social media accounts for a business or brand.
• Strong photography, videography, and content editing skills.
• Experience with CapCut, Canva, Adobe Premiere Pro, Final Cut, or similar editing software.
• Understanding of Instagram, TikTok, Facebook, and current social media trends.
• Creative eye for branding, food photography, and visual storytelling.
• Strong communication, writing, and organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Self-motivated, dependable, and comfortable working independently.
• Willingness to work on-site to capture content and collaborate with our team.
• Ability to take initiative and bring new ideas to the table.

Preferred Qualifications

• Experience with coffee shops, restaurants, food and beverage, or hospitality marketing.
• Experience with food and product photography.
• Basic website editing or content management experience.
• Graphic design experience.
• Familiarity with Meta Business Suite, Google Business Profile, and social media analytics.
• Experience with paid social media advertising.
• Knowledge of local marketing, influencer partnerships, and promotional campaigns.

What We Offer

• Flexible scheduling.
• Competitive hourly pay based on experience.
• Free drinks during shifts.
• Employee discounts on food and beverages.
• Creative freedom to develop and present new ideas.
• Opportunity to grow with an expanding local brand.
• Potential for a full-time position as the business grows.
• Fun, collaborative, and supportive work environment.

Ideal Candidate

We're looking for someone who doesn't just post content but genuinely wants to help grow Cafe 44.

The ideal candidate has an eye for aesthetics, understands what makes content engaging, and knows how to turn creative ideas into real results.

Whether it's creating a viral latte video, launching a seasonal drink campaign, photographing our entire menu, refreshing our website, or finding new ways to attract local customers, we want someone who takes initiative and is excited to make an impact.

We're especially interested in someone who can bring fresh ideas without needing constant direction and who enjoys being involved in the creative side of running a coffee shop.

To Apply

Please submit

• Your resume.
• Links to social media accounts you've managed, a portfolio, or examples of content you've created.
• A brief introduction explaining why you'd be a great fit for Cafe 44.

Join Cafe 44 and help us take our brand to the next level!

Pay: $15.00 - $25.00 per hour

Benefits

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Morton Grove, IL 60053