Tennessee Pass Cookhouse
Social Media & Marketing Associate
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Job Description
What We're Looking For
Seeking a creative, self-motivated individual who can capture the spirit of a truly unique mountain destination and work in close partnership with our General Manager. The ideal candidate brings:
- A strong eye for photography, video, and storytelling
- Comfort managing multiple social platforms independently
- Strong writing skills and a professional, on-brand voice
- Comfort with websites and online booking tools (FareHarbor or similar)
- Ability to collaborate closely and communicate frequently, even while working remotely
- Familiarity with the outdoor, hospitality, or culinary space a plus
Scope of Work (Monthly)
This role is about 20 hours a week (around 86 hours a month), split roughly like this
- Social Media Content (30 hrs/month): Create and schedule posts on Instagram, Facebook, and other platforms, with a minimum of 5 posts per week.
- On-Site Photo & Video (10 hrs/month): Shoot at the Cookhouse, Nordic Center, and Yurts, plus capture content on event days as needed. Some on-site hours are required.
- Content Strategy & Calendar (8 hrs/month): Plan the monthly content calendar with the GM, set priorities, and check in regularly about upcoming events.
- Event Marketing (8 hrs/month): Promote seasonal events like brunches, weddings, and Peaks & Paint across all channels.
- Website & Booking Platforms (8 hrs/month): Keep the website updated, support our FareHarbor connection (or another booking tool), and research and manage listings on outside platforms like Airbnb Experiences where they're worth it.
- Daily Monitoring (6 hrs/month): Respond to messages, comments, and reviews in a timely way.
- E-Newsletter (6 hrs/month): Write and send email campaigns to new and past guests.
- Nordic Coordination (4 hrs/month): Work closely with the Nordic Lead to promote lessons, share trail and grooming updates, and capture Nordic content. The Nordic Lead handles lesson scheduling.
- Partner & Vendor Content (3 hrs/month): Coordinate co-marketing and collaboration content with partners.
- Analytics Reporting (3 hrs/month): Send a monthly report on growth and engagement, with a plan for the month ahead.
- Ad Spend: Boost posts and run ads within a marketing budget set by the GM. This budget is a flex cost and is separate from pay.
Why Work Here
Few hospitality roles offer what we do—a breathtaking mountain setting paired with truly one-of-a-kind guest experiences. Our team is dedicated to creating moments that stay with our guests long after they leave, inspiring them to return season after season. If you're seeking a role that’s as meaningful as it is memorable, Tennessee Pass Cookhouse and Nordic Center offers exactly that.
Pay: From $2,500.00 per month
Benefits
* Flexible schedule
Work Location: Hybrid remote in Leadville, CO 80461
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