Transit & Flow

Marketing Manager & Digital Advertising Lead

Columbus, OH, US$39,520-$52,000Posted 1 day ago

Remote Part-Time Full-Time Contract Social Media $50k-$74k Ohio

Job Description

Position Overview

Transit & Flow Group is seeking a results-driven marketing leader to develop, manage, and execute our marketing strategy across a growing portfolio of home services and construction brands.

This is a hands-on role combining marketing leadership, creative direction, digital advertising, brand management, and lead generation.

We’re looking for someone who understands how to build a recognizable brand, attract qualified customers, and turn marketing investments into measurable business growth.

The ideal candidate can develop the strategy and execute it, from launching Google Ads campaigns to creating social media content, improving our Google Business Profiles, and managing our brand image.

Key Responsibilities

Marketing Strategy & Growth

Develop and execute comprehensive marketing strategies across multiple brands.
Create quarterly marketing plans, budgets, and promotional calendars.
Identify growth opportunities across plumbing, remodeling, roofing, and additional service divisions.
Develop targeted campaigns for Columbus and surrounding Central Ohio markets.
Analyze competitors, market trends, customer behavior, and campaign performance.
Manage marketing vendors, freelancers, and external agencies.

Google Business Profile & Local Marketing

Manage and optimize Google Business Profiles across all eligible business locations and brands.
Maintain accurate business information, categories, services, photos, and business updates.
Improve local search visibility and Google Maps presence.
Coordinate customer review generation and reputation management.
Monitor profile performance, customer interactions, and local visibility.
Maintain compliance with Google’s business representation policies.

Google Ads & Paid Advertising

Develop, launch, and optimize Google Search, Performance Max, and applicable Local Services Ads campaigns.
Manage Google Ads accounts, budgets, targeting, and conversion tracking.
Develop keyword strategies, advertising copy, and landing page recommendations.
Reduce wasted advertising spend while improving qualified lead generation.
Monitor cost per lead, cost per booked appointment, and customer acquisition cost.

Meta Ads & Social Media

Manage Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
Build and optimize Facebook and Instagram advertising campaigns.
Develop organic and paid social media strategies.
Create social media calendars, graphics, reels, videos, and promotional content.
Manage audience targeting, retargeting, campaign testing, and lead generation.
Monitor engagement, lead quality, and advertising performance.

Brand Management & Creative Direction

Own brand identity and visual standards across all Transit & Flow companies.
Develop campaign concepts, advertising materials, and promotional messaging.
Design or direct graphics, brochures, business cards, yard signs, vehicle wraps, and digital assets.
Produce project showcases, customer testimonials, before-and-after content, and recruitment campaigns.
Maintain consistent branding across websites, advertisements, social channels, and printed materials.

Website, SEO & Digital Presence

Coordinate website content, landing pages, and conversion optimization.
Oversee local SEO, organic search visibility, and AI search discoverability.
Manage publishing strategies for service pages, location pages, and educational content.
Coordinate WordPress updates and Search Atlas SEO initiatives.
Protect website functionality, structured data, search rankings, and existing SEO assets.

Marketing Automation & Lead Management

Coordinate marketing workflows with Housecall Pro and connected systems.
Support lead attribution, call tracking, automated follow-ups, and campaign reporting.
Collaborate with dispatch and operations to improve lead response and appointment conversion.
Maintain accurate reporting across marketing channels.
Identify opportunities to automate repetitive marketing tasks.

Performance & Accountability

Success will be measured through

Qualified leads and booked appointments generated.
Marketing-driven revenue and customer acquisition costs.
Return on advertising spend and campaign profitability.
Google Business Profile visibility, engagement, and reputation.
Website traffic, conversion rates, and local search performance.
Organic social media growth and engagement.
Brand consistency and quality of marketing materials.
Timely execution of campaigns and marketing initiatives.

Required Qualifications

Demonstrated experience managing marketing campaigns and digital advertising.
Hands-on experience with Google Ads, Meta Ads Manager, and Google Business Profile.
Strong understanding of local SEO, lead generation, and conversion tracking.
Experience developing marketing strategies and managing advertising budgets.
Creative design and content production experience using Canva, Adobe Creative Cloud, or similar tools.
Ability to interpret performance data and translate findings into actionable improvements.
Strong organizational skills and ability to manage multiple brands and projects simultaneously.
Experience with home services, construction, plumbing, HVAC, roofing, or related industries strongly preferred.
Portfolio or documented examples of successful campaigns required.

What We’re Looking For

We need someone who takes ownership, brings ideas to the table, and knows how to execute.

You should be just as comfortable building a marketing strategy as you are launching an advertising campaign, improving a Google Business Profile, creating content, or reviewing performance data.

This position is for someone who wants to help build multiple recognizable brands and have a direct impact on company growth.