Social Media and Community Manager

The American College of Gastroenterology (ACG), a leading medical specialty society located in North Bethesda, MD, seeks a Social Media and Community Manager to assist the College in furthering its mission.

This position supports the Vice President of Communications in a range of in-person, web, and social media communications, including its foremost responsibility managing ACG's social media accounts and online community.

DUTIES AND RESPONSIBILITIES

Social Media

• Maintain and execute social media calendar, incorporating new, recurring, and evergreen content, triaging requests, drafting and refining engaging copy, identifying accompanying multimedia, and scheduling posts.
• Oversee and continue to optimize overall social media strategy, ensuring consistent messaging and publication cadence, assessing content performance, and refining approaches based on best practices in order to strengthen engagement, extend reach, and advance the mission.
• Develop, collaborate with design colleagues, and/or source compelling visual content for social posts.
• Monitor, engage, and, as appropriate, respond to comments, mentions, posts, and direct messages.
• Serve as the liaison for volunteer social media teams, including recruiting, onboarding, and serving as an ongoing resource.
• Remain current, staying apprised of: social media trends, platform and algorithm updates, best practices, and sentiment; outside programs and services that provide supplemental support for social media management, exploring value, vetting, and proposing their adoption, when appropriate; and new platforms, evaluating opportunities and potential challenges.
• Provide onsite social media coverage of key College events (e.g., Annual Scientific Meeting, Advocacy Day, and others, as advised).
• Operate with an innovative mindset, brainstorming, testing, and implementing new ways to present and deliver content.
• Collect, review, and report performance analytics across platforms and prepare rout