Hope Connections for Cancer Support
Senior Manager of Marketing & Strategic Growth
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Job Description
Senior Manager of Marketing & Strategic Growth
Full-time | Bethesda, Maryland | One remote day per week after 90-day onboarding
Help more people find Hope when they need it most.
Hope Connections is entering an exciting period of growth. We're looking for a strategic, results-oriented marketing leader who is passionate about turning ideas into action and helping more patients, caregivers, and survivors access free emotional support and wellness programs—and expand awareness to make Hope Connections a household name.
Why this role matters
At Hope Connections for Cancer Support, our mission is to ensure no one faces cancer alone. We provide professionally facilitated emotional support, education, wellness programs, and community to people with cancer and their loved ones, all free of charge.
This newly created position reports directly to the President and CEO and will have meaningful ownership of our next stage of growth. The first priority is to work with the marketing firm that developed our new marketing plan to implement it, measure what works, and build on it. Success will be reflected in participant growth, increased brand awareness, productive partnerships, new revenue opportunities, and disciplined use of the marketing budget. As the central coordinator for Hope's marketing and outreach efforts, As the central coordinator for Hope's marketing and outreach efforts, this role will work across staff, volunteers, healthcare partners, vendors, and consultants to turn strategy into measurable impact.
What you will own
* Marketing plan execution. Execute Hope Connections' new Strategic Marketing & Outreach Plan, including digital campaigns, healthcare referral initiatives, community outreach, donor engagement, website improvements, and ongoing performance measurement. Partner with the outside marketing firm to implement its new plan for Hope Connections, set priorities and timelines, track results, and improve the plan over
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