Social Media & Community Engagement Coordinator

OVERVIEW

Japan Society seeks a Social Media & Community Engagement Coordinator to serve as the digital and community connective tissue between the institution and its growing audience. Operating with the Marketing Department, this role drives visibility, brand engagement, and external relationship-building across digital platforms, community partners, and media outlets.

The ideal candidate is a sharp, social-native communicator and strong writer with genuine cultural curiosity, short-form video agility, and the operational capability to balance content creation with community outreach in a high-velocity nonprofit environment.

PRIMARY RESPONSIBILITIES

1. Social Media Management & Content Strategy

• Channel Ownership: Manage day-to-day execution across core platforms (Instagram, LinkedIn) and secondary/emerging channels (Facebook, Bluesky, X, YouTube, TikTok). Handle scheduling, publishing, community moderation, and real-time coverage during evening and weekend events.
• Content Development: Collaborate across programming verticals to build and maintain the editorial calendar. Create personality-driven, behind-the-scenes content—including educational insights on Japanese culture, staff/member spotlights, and interactive features—to bring Japan Society’s mission to life beyond standard event promotion.
• Community Moderation: Monitor engagement, respond to comments and direct messages in alignment with Japan Society’s brand voice, and escalate sensitive inquiries appropriately.
• Analytics & Performance Tracking: Track core engagement metrics, synthesize monthly performance trends, and identify strategic growth opportunities across platforms.

2. Community Outreach & Influencer Relations

• Audience Development: Build and maintain active relationships with Japanese-American community organizations, cultural partners, educational institutions, and media contacts.
• Creator & Influencer Management: Identify, cultivate