SEO Specialist

SEO Specialist

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Compensation

$90,000 per year

Status

Full-Time, Exempt, Remote

Must be US based

Position Summary

This role is responsible for executing SEO strategies that improve organic visibility, website performance, traffic, and lead generation across multiple brands and locations.

The ideal candidate has 3-4 years of hands-on SEO experience supporting organic search initiatives in a multi-brand/multi-location company. They must also have a strong foundation in on-page SEO, content optimization, technical SEO fundamentals, Local SEO, and Google Business Profile management. This person should be comfortable managing multiple websites and recurring SEO responsibilities while collaborating with other departments, agencies, and external partners.

Key Responsibilities

On-Page SEO, Content & Website Optimization

• Conduct keyword research and search intent analysis to identify opportunities across service pages, location pages, blogs, FAQs, and other organic landing pages.
• Define and facilitate updates for on-page SEO optimizations, including titles, meta descriptions, headings, URLs, image alt text, page copy, and internal linking.
• Develop and maintain internal linking strategies to improve site architecture, crawlability, topical relevance, and user navigation.
• Write, edit, and optimize SEO-focused content based on keyword research, search intent, business priorities, and SEO best practices.
• Review and edit AI-generated content to ensure accuracy, originality, usefulness, brand alignment, natural language, and SEO value.
• Identify content gaps and opportunities through keyword research, competitor analysis, and organic performance and recommend new or updated content as needed.
• Develop or support SEO content briefs for new pages and content initiatives.
• Conduct monthly SEO audits to identify on-page, content, and technical