SEO & AI Search Specialist

SEO Marketing Specialist

About us

1-800-UNLOCKS and The Locksmith Agency help locksmith businesses grow through website design, local SEO, and digital marketing. We’re a specialty agency with a relaxed work environment and a hands-on team.

We’re looking for an experienced SEO professional who understands local search and has practical experience exploring how businesses get discovered through AI-powered search.

You’ll work on client websites, improve local search performance, and help our team develop and test approaches to visibility across platforms included but not limited toGoogle AI Overviews, Google AI Mode, ChatGPT search, Claude, and Perplexity.

What you’ll do

• Develop and implement SEO strategies for locksmith and local service business websites.
• Improve WordPress websites through keyword research, content updates, internal linking, technical fixes, and better page structure.
• Optimize Google Business Profiles and identify opportunities to improve local search visibility.
• Audit websites for crawling, indexing, performance, and usability issues.
• Research and test approaches to improving visibility in AI-generated search answers and recommendations.
• Evaluate how client businesses appear in AI search results, document findings, and recommend practical improvements.
• Use AI tools to support research, analysis, and content workflows while checking accuracy and maintaining quality.
• Track organic traffic, search visibility, leads, and conversions, and explain what the results mean.
• Share findings and build repeatable processes that help the entire team improve.

What we’re looking for

• At least three years of hands-on SEO experience, including work with local businesses.
• Practical experience with AI search visibility, sometimes called answer engine optimization (AEO) or generative engine optimization (GEO).
• Experience with Claude Code to build search optimized websites
• Examples of AI search projects or experiments you can explain: what you tested, what you changed, what you measured, and what you learned.
• Strong knowledge of on-page SEO, technical SEO, keyword research, and local SEO.
• Experience with WordPress, Google Business Profile, Google Search Console, and Google Analytics 4.
• Familiarity with SEO research, rank tracking, and website auditing tools.
• Strong writing, editing, and analytical skills.
• The ability to prioritize work across multiple clients and follow projects through to completion.
• Clear communication and a willingness to share knowledge with teammates.

You should be comfortable explaining the difference between an established best practice, a promising experiment, and an unsupported claim.

Helpful additional experience

• Agency work with multiple local service business clients.
• Web design
• WordPress page builders such as Divi or Elementor.
• Structured data implementation and validation.
• Conversion optimization and call or lead tracking.
• AI-assisted automation that improves the quality or efficiency of SEO work.
• Client reporting and presentations.

Our corporate office is in Richmond VA. We are a boutique/specialty SEO & Digital marketing company with a relaxed work environment.

To apply, please submit a cover letter and resume.

Job Type: Part-Time to Full-time

Job Types: Contract, Part-time, Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits

• Flexible schedule
• Paid time off

Experience

• AEO: 1 year (Required)
• Keyword research: 1 year (Preferred)
• SEO: 1 year (Required)
• Website Design: 1 year (Required)
• Social media management: 1 year (Preferred)

Location

* Virginia (Required)

Work Location: Remote