SEO Analyst

American Family Care (AFC)

Founded in 1982 with a single location, American Family Care (AFC) pioneered the concept of non-emergency room care, providing treatment for injuries and illnesses in a convenient, lower-cost setting. Headquartered in Birmingham, Alabama, AFC has grown into the nation’s leading provider of accessible healthcare, with more than 400 company-owned and franchised centers across the United States, caring for over 3.5 million patients annually.

Role Summary

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American Family Care is hiring a Senior SEO Analyst to help drive organic performance across one of the largest urgent care platforms in the country. This is a dual-function role sitting at the intersection of SEO execution and marketing analytics, ideal for someone who’s equally comfortable pulling rank data as they are building a weekly performance report for senior leadership.

The majority of your time (roughly 60–70%) will be spent on SEO program management, reporting into AFC’s Performance Marketing leadership. The remainder supports the CMO directly with analytics, reporting, and data-driven business intelligence.

What You’ll Do

*SEO Program Management (60–70%)* -------------------------------------

• Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability
• Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema
• Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance
• Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio
• Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders
• Identify gaps and opportunities across national