Analyst II, Marketing Analytics

* This position is remote/work from home. If near any of the office locations listed, the role will be hybrid. This hire will be required to work Eastern, Central or Mountain hours.

The Analyst II, Marketing Analytics develops and executes reporting, visualization, and analysis for assigned campaigns and products. Working within a defined scope across a subset of brands and products, this role builds and maintains dashboards and reports, prepares data for analysis, and conducts campaign performance analysis that supports data-driven decisions.

This role works closely with analytics teammates and marketing stakeholders to deliver accurate, timely reporting and clear visualizations. The ideal candidate executes independently within scope, applies sound analytical technique, and communicates findings clearly to support the team's insights and recommendations.

What You'll Do

Reporting & Data Visualization

• Develop and maintain dashboards and reports for assigned products and campaigns using tools such as Tableau, Power BI, or DOMO.
• Design and develop analytics and visualizations that offer clear visibility into campaign performance.
• Execute recurring reporting on a defined schedule, ensuring accuracy and consistency.
• Apply visualization best practices for readability and stakeholder usability.

Campaign Performance Analysis

• Analyze the performance of assigned campaigns across owned and paid channels, including email, digital, social, and SEO/SEM.
• Conduct pre- and post-campaign analysis and support target list development.
• Generate performance insights and share reports highlighting cross-channel effectiveness.
• Support attribution and ROI reporting for assigned campaigns.

Data Preparation & Quality

• Extract and prepare data from enterprise sources such as Snowflake and Google Analytics using SQL.
• Build data workflows that support recurring reporting and analysis.
• Perform d