Technical Social Media Strategist

Overview: Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities

The opportunity

Atlassian is building narrative authority in AI — not just shipping products, but shaping how the market understands what AI for teams actually means. This role is at the center of that effort: turning real product and AI insight into distinctive, sustained executive social presence.

Reporting to the Editorial & Executive lead, you'll partner closely with social media, product marketing and communications team as well as senior executives to develop and execute social content that is credible, timely, and worth paying attention to. The work lives at the intersection of AI fluency, executive voice, and social platform craft.

Why this role matters now

The companies winning attention in AI aren't just building well — they're building narrative authority in public. Social is where that authority compounds. But executive social in AI requires more than polished posts; it requires someone who genuinely understands the technical landscape and can translate that understanding into content that earns engagement from engineers, founders, and enterprise buyers alike.

Atlassian has the ingredients: meaningful product depth, a differentiated point of view on how teams work with AI, and senior leaders who can authentically participate in the conversation. What's needed is someone who can connect those ingredients into a sustained social voice — someone who knows when to engage, what to say, and how to make it land.

What you'll do

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* Shape executive social voice: Partnering with product comms, product marketing and senior executives, get inside their perspective and help make their ideas sharper, not