Senior Social Media Content Strategist

About the Role

Are you chronically online and obsessed with social media? Do you find yourself constantly scrolling TikTok, Instagram, YouTube, Reddit, and X, always knowing what's trending before everyone else? If following pop culture trends, viral moments, creator culture, influencer news, celebrity buzz, and internet memes feels like second nature, this role might be for you.

We're looking for a Social Media Coordinator who lives and breathes digital culture. You'll help identify emerging trends, create engaging content, and bring fresh ideas that connect with audiences across the Midwest. The ideal candidate is both a strategist and hands-on content creator who understands how to tell compelling stories, build meaningful online communities, and leverage social platforms to drive measurable business outcomes. This individual will collaborate closely with marketing leadership, attorneys, clients, agency partners, and content creators to bring the Nicolet Law brand to life across digital channels.

What You'll Do

Social Media Strategy & Planning

• Develop and execute comprehensive social media strategies aligned with firm growth, brand awareness, and client acquisition goals.
• Create platform-specific content plans for LinkedIn, Facebook, Instagram, YouTube, TikTok, X, and emerging social channels.
• Manage social media strategies and content calendars across multiple brands, office locations, sub-brands, and community initiatives while maintaining distinct brand voices and ensuring consistency with overall company objectives.
• Identify opportunities to increase audience growth, engagement, website traffic, lead generation, and brand visibility.
• Develop and manage social media contests, giveaways, and promotional campaigns, including strategy, compliance, execution, audience engagement, and performance measurement.
• Translate business objectives into social campaigns that support established content pillars.
• Stay current on platf