Channel Marketing Manager

Are you driven by innovation and helping customers solve complex business challenges with technology solutions? If so, consider joining the MultiTech team! MultiTech is a global company with a 50+ year legacy of designing and manufacturing connectivity solutions for a broad range of industries. We are gearing up for the next phase of our journey and are seeking top talent to bolster our team. Our people are our greatest asset and we’re focused on making MultiTech the employer of choice in the industry.

SUMMARY

The Channel Marketing Manager will be responsible developing and executing marketing programs that increase partner engagement, strengthen partner relationships, and grow channel revenue. This role serves as the primary liaison between our Sales Enablement/Marketing and Channel Sales teams, ensuring partners have the tools, campaigns, content, and support they need to successfully promote and sell MultiTech solutions. The ideal candidate is a strategic thinker with strong execution skills, experience in B2B technology marketing, and a proven track record of building successful partner marketing programs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute channel marketing program aligned with go-to-market strategy and growth objectives.
• Collaborate with Channel Sales, Sales Enablement/Marketing, to support channel growth strategy, including Distributors, System Integrators, Resellers, and Ecosystem Partners.
• Create and manage marketing plans for strategic channel partners.
• Plan and execute channel-focused demand generation campaigns, including digital, email, webinar, social, content, and event-based marketing programs.
• Develop and manage marketing development fund (MDF) programs and co-marketing initiatives.
• Measure MDF return-on-investment and optimize performance based on results.
• Coordinate MultiTech participation in partner trade shows, conferences, webinars, and industry events.
• Develop