Senior Product Marketing Manager

Senior Product Marketing Manager, Arts

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Austin, TX (hybrid) or Remote

Work Authorization Notice: Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.

We are looking for a Senior Product Marketing Manager to serve as the marketing leader for our Arts vertical, helping shape how TogetherWork goes to market and grows across the arts and performing arts industries.

This role will own the market strategy and product story for the vertical—bringing together customer insight, positioning, go-to-market strategy, sales enablement, and demand generation to drive measurable growth.

You'll work closely with Product, Sales, Demand Generation, and Marketing leadership to understand the market, identify growth opportunities, bring new products and capabilities to market, and ensure our marketing and sales teams are telling a clear, compelling, and differentiated story.

This is a highly cross-functional role for a marketer who can move comfortably between strategy and execution, influence teams across the organization, and act as the voice of the Arts market inside the business.

What You'll Do

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### Lead the Arts Vertical Marketing Strategy

• Serve as the marketing leader and go-to-market expert for the Arts vertical, developing a deep understanding of our customers, prospects, competitors, market dynamics, and growth opportunities
• Build deep expertise in the needs of arts and performing arts organizations, including their operational, financial, enrollment, engagement, communication, and growth challenges
• Define the overarching marketing strategy for the vertical in partnership with Product, Sales, Demand Generation, and Marketing leadership
• Translate business