Product Marketing Manager - SMB

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!

Interested in joining our smart, fun, and talented team?

Position Overview

HotSchedules is our flagship product in the US SMB segment — independent operators and small chains.

We’re hiring a product marketer to own it.

This is a foundational seat. You’ll build the positioning, the competitive plays, and the sales-facing content that a high-velocity motion runs on — and you’ll see the results in win rate within a quarter, not a year.

Primary Responsibilities

• The buyer, not the feature list. Restaurant operators don’t buy scheduling software. They buy back their Sunday afternoon, they stop bleeding overtime, they stop losing their best shift leads. Your job is to understand that operator deeply enough that our messaging sounds like it came from someone who’s worked and lived in the shoes of an operator on a hectic Friday night.
• Sales-facing assets for a fast motion. Our SMB sales cycle has a median under 30 days. That shapes everything: short demo videos in the one-to-two-minute range rather than the ten-to-fifteen we have today, objection handling reps can absorb between calls, competitive one-pagers that answer the question in the first line.
• Making it land in live deals. Content that sits in a folder is worthless. You’ll be measured partly on whether reps actually use what you build — we listen to rep calls, and so will you.
• Fueling the inbound engine. Our digital marketing team runs paid, search, and web across the business, and they’re accountable for inbound pipeline. For the SMB business, you’re the