Marketing Manager - Demand Generation

Marketing Manager

- Demand Generation

Location

Austin, TX (hybrid 3 days/week in office required); or Remote in Texas/Denver, CO

Work Authorization Notice

Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.

We are looking for a Marketing Manager to serve as a driver of demand generation and scalable growth within our go-to-market organization. This role is responsible for developing and managing marketing programs that drive engagement, pipeline growth, and revenue across Togetherwork's portfolio of software products. The Marketing Manager partners closely with Sales, Partnerships, Product Marketing, and Business Development teams to build integrated campaigns, demand generation programs, and go-to-market strategies that scale pipeline and expand market reach.

What

you'll do:

GTM Strategy & Demand Generation

• Develop and execute marketing strategies and programs that drive engagement, pipeline growth, and revenue across Togetherwork's portfolio of software products
• Identify and test new channels, tactics, and audiences to find scalable, repeatable ways to generate demand and pipeline
• Build deep understanding of buyer needs, goals, and purchase journeys to ensure programs are relevant, timely, and effective
• Present marketing plans, performance insights, and GTM recommendations to cross-functional leadership

Integrated Campaigns & Execution

• Plan and manage integrated marketing campaigns, including webinars, events, digital marketing, content marketing, and demand generation initiatives
• Own campaign strategy, timelines, and deliverables ensuring programs are executed on schedule
• Develop messaging, campaign assets, and distribution strategies that drive measurable results
• Explore and pilot new d