Senior Paid Media Manager

Why Better. Why Now.

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Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds.

With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up.

The category hasn’t caught up yet. That’s the opportunity.

A Better Opportunity

The Senior Paid Media Manager is a strategic leader responsible for overseeing the development, execution, and optimization of multi-channel paid media campaigns that drive measurable business growth. This individual will direct agency and vendor partners and cross-functional team members, within a matrixed organizational structure, across brand, product, analytics, and finance to ensure marketing investment effectiveness and alignment with business goals. The role also owns the integrity of the marketing data infrastructure, including attribution, tracking, and signal quality, that underpins paid media performance and reporting.

Responsibilities

• Paid Media Strategy & Optimization Direction: Lead the strategy, planning, and execution of integrated paid media campaigns across search, social, display, video, and affiliate channels. Serve as the primary point of contact for auditing campaign structures and directing agency partners, reviewing all optimization recommendations against business standing, pipeline health, and anticipated impact.
• Team & Vendor Leadership: Manage and mentor a high-performing team and/or external agency partners, setting clear performance expectations and accountability. Own third-party vendor onboarding and contract negotiations, and monitor vendor performance against agreed targets to determine when relationships should be expanded, restructured, or discontinued.
• Budget Oversight & CAC Management: Own the paid media budget across channels and regions; drive ongoing efficiency in effective Customer