Senior Meta Ads Buyer | Facebook & Instagram Performance Marketing Specialist

Senior Meta Ads Buyer | Facebook & Instagram Performance Marketing Specialist

Job Type

Full-time | Remote

Job Description

We are looking for a hands-on Senior Meta Ads Buyer with proven experience managing and scaling Facebook and Instagram advertising campaigns.

This is a performance-focused role for someone who has personally managed Meta Ads accounts and advertising budgets, not just provided strategy or marketing support.

The ideal candidate has experience managing $50k+ in monthly Meta Ads spend, optimizing campaigns for profitable growth, and making daily performance decisions based on campaign data.

Responsibilities

• Build, launch, manage, and optimize Facebook and Instagram ad campaigns.
• Manage significant monthly advertising budgets and allocate spend based on performance.
• Scale profitable campaigns while maintaining target ROAS and CPA.
• Research audiences and build prospecting, retargeting, and lookalike strategies.
• Test creatives, audiences, offers, placements, and campaign structures.
• Monitor CPM, CTR, CPC, CPA, ROAS, conversion rate, and revenue.
• Identify performance issues and take corrective action quickly.
• Manage Meta Pixel and Conversions API (CAPI).
• Analyze campaign data and provide clear performance reports.

Requirements

• 3+ years of hands-on Meta Ads / Facebook Ads experience.
• Proven experience personally managing $50k+ monthly ad spend.
• Advanced knowledge of Meta Ads Manager.
• Proven experience scaling Facebook and Instagram campaigns.
• Strong understanding of ROAS, CPA, attribution, and conversion optimization.
• Experience with eCommerce and/or lead generation campaigns.
• Experience with Meta Pixel and Conversions API.
• Strong analytical and problem-solving skills.

To Apply

Please provide the following

• Years of hands-on Meta Ads experience.
• Largest monthly Meta Ads budget you personally managed.
• One Facebook/Instagram campaign you personally scaled.
• Starting budget and hig