Senior Marketing Manager

Job Description

Position: Senior Marketing Manager – Media & E-commerce

Position Reports to

Head of Marketing and Innovation, North America

Location

New York City - Hybrid (3 days in office)

Department

Marketing

We Offer

*The salary range for the role is 130K - 170K USD*

About the Role

We are seeking an experienced Senior Marketing Manager to accelerate growth for our North America brand portfolio, including SKYN® and LifeStyles®, through integrated media, e-commerce, PR, creator, affiliate, and owned-channel strategies.

LifeStyles is a global leader in the sexual wellness sector, with a broad portfolio of condoms, personal lubricants, devices, and other products sold in more than 60 countries. We are on a mission to redefine the category, challenge conventions, and foster human connection and shared pleasure.

Key Responsibilities

Consumer Engagement

• Lead the development and execution of full-funnel consumer engagement strategies that build awareness, consideration, trial, conversion, and loyalty across the North America portfolio.
• Translate consumer insights, brand priorities, and commercial objectives into integrated campaigns that deliver measurable results across digital, social, e-commerce, retail, and traditional channels.

Media Planning and Execution

• Own paid, owned, and earned media planning and execution across digital, social, Amazon, retail media, and emerging platforms.
• Manage media budgets, optimize investment across upper-funnel awareness, mid-funnel engagement, and lower-funnel performance marketing, and partner with agencies to improve efficiency and effectiveness.

E-Commerce - Amazon and Retailer.com

• Drive e-commerce growth by improving the quality, consistency, and conversion power of brand and product content across Amazon and retailer.com channels.
• Optimize enhanced brand content, product titles, descriptions, imagery, search terms,