Senior Manager – Online Marketing, Thomas Nelson Fiction and Harper Curated Classics (Hybrid)

Overview

Join a big-five publisher and be part of our mission to inspire the world. The Fiction team for HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment. We are currently seeking a Senior Manager of Online Marketing. The team leads two imprints. First, is Thomas Nelson Fiction, which publishes Christian authors writing for both the Christian and the general markets, including bestselling authors such as Charles Martin, Colleen Coble, Terri Blackstock, Karen Kingsbury, Melissa Ferguson, Vanessa Miler, Mario Escobar, and many others. And secondly, Harper Curated Classics, which publishes deluxe editions of beloved classic novels.

The focus of this role is to oversee and execute tactics that facilitate the sale of our books online. The Senior Manager will plan, execute, and manage all paid ad and affiliate/branded campaigns on Amazon and across social media platforms for frontlist and select backlist titles. This includes running highly effective paid ad campaigns and continually optimizing (daily/weekly) those ads through testing, keyword analysis, bidding strategy, etc. for best performance. Our websites are vehicles for purchasing books, and as a result, this role will also work with IT and other teams to manage our two websites and create landing pages for each of our books.

Each book is a “product”, and this role is responsible for determining the appropriate consumer-facing paid advertising on Amazon and social media that’s needed to successfully launch and sell each book. The Senior Manager will also be responsible for the ROI analysis and reporting of results for each campaign, to ensure they are driving sales and growth that will meet the defined monthly and annual revenue goals. Additionally, this position will facilitate any needed affiliate campaigns and/or paid partnership ads / branded content, and work with internal teams to ensure proper TikTok Shop p