Marketing Coordinator

Description: Job Summary:

The Marketing Coordinator role is an integral part of GOBHI’s Therapeutic Foster Care (TFC) team and supports the mission of GOBHI’s TFC Program by increasing visibility, awareness, and engagement through strategic marketing planning and execution. This role plays a vital part in foster parent recruitment efforts and community education initiatives across the organization’s rural and frontier service areas. This position is also responsible for creating dynamic social media and marketing campaigns to attract foster care families ultimately leading to increasing the conversion rate of certified foster homes.

Essential Job Functions and Duties

*Marketing and Outreach*

* Design and execute comprehensive marketing and engagement strategies that promote the TFC Program and recruit therapeutic foster families. + Solicit feedback and input from TFC management and team members and generate a strategic plan with measurable outcomes. * Create engaging content for print, digital, and social media platforms, ensuring brand consistency and cultural relevance. * Design, implement and maintain email and SMS campaigns for initial recruitment engagement and ongoing drip campaign outreach. * Collaborate with the GOBHI communications team to coordinate campaigns, press releases, newsletters, and targeted advertising. * Maintain and distribute outreach materials such as flyers, brochures, banners, and promotional items. * Track and evaluate marketing metrics to assess the effectiveness of outreach strategies.

*Social Media and Digital Marketing*

• Manage and grow the TFC Program’s presence on social media platforms, including Facebook, Instagram, and LinkedIn.
• Develop and schedule regular social media content aligned with program goals and community engagement.
• Create and manage targeted advertising campaigns on platforms such as Google Ads and Meta (Facebook/Instagram) with varying objectives.
• Analyze and report on social media metrics