Senior Manager, Marketing

Hey there, marketing leader! If you’re looking to work for a company that’s upbeat, supportive, and a 5x recipient of Madison’s “Top Workplaces” Award, let's connect! pc/nametag is an entity of Avery Products Corporation, which means you get the best of both worlds: the close-knit culture of a 90+ person team, backed by the strength and success of a growing global network.

Are you a strategic marketing leader who loves turning customer insights, creative ideas, and data into measurable growth? Do you thrive on building high-performing teams, shaping strategy, and then bringing that strategy to life? If you’re energized by strengthening brands, generating demand, and finding new ways to reach and convert customers, this role could be for you.

As our Senior Manager of Marketing, you’ll own pc/nametag’s marketing strategy and lead the team responsible for bringing it to life across all channels. You’ll shape our brand and creative direction, build the demand-generation engine, and partner across Development and Product Innovation to enhance the customer experience, bring new products to market, and drive growth in both existing and emerging markets.

How You’ll Make an Impact

• Marketing Strategy & Planning: Own and execute an integrated marketing strategy that translates business objectives, customer insights, campaign analytics, and industry trends into a clear marketing roadmap and calendar.
• Demand Generation: Drive lead and revenue growth across paid search, email, SEO/SEM, content, social, affiliate, and direct mail, with a focus on measurable results and strong ROI.
• Brand & Messaging: Serve as the steward of the pc/nametag brand, shaping positioning, messaging, and creative direction across all customer touchpoints.
• Search & AI Visibility: Lead our search strategy across SEO and emerging Generative/Answer Engine Optimization (GEO/AEO) to grow qualified traffic and strengthen pc/nametag’s visibility across tradit