Senior Lifecycle Marketing Specialist

Description: Overview:

As the Lifecycle Marketing Specialist, you will design, execute, and optimize lifecycle programs that acquire, activate, retain, and monetize customers. You’ll own segmentation, campaign orchestration (email/SMS/in-app), experimentation, and reporting—partnering with Product, Engineering, and BI to turn insights into automated, high-impact programs.

About Nerdy

At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.

We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.

Fortune favors the bold. Join us.

How we compete

• AI-Native at every level - From the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done.
• Entrepreneurial velocity - Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.
• Free-market rigor - Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.
• Full-stack ownership - You design, build, and run what you ship; accountability is a feature, not a bug.
• Reward for contribution - Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both *what* you achieve and *how* you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.
• Relentless exploration - Push the frontier of generative AI in live learning and - because only the parano